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Principles of Marketing- Segmentation

Principles of Marketing- Segmentation

Q Instructions Your marketing plan assignment this week is create a segmentation analysis for your product or service. For this component you will be required to identify and define the market segments you will target in your plan. It is vital to your success in this assignment that you completed Module Four, including all the activities and the Elder Care Scenario. You may find it helpful to review that material before you begin this assignment. You’ll find the details of the assignment and an example created by past students here. Submit the Marketing Plan: Segmentation to the assignment folder no later than Sunday 11:59 PM EST/EDT.

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Online Grocery Shoppers ages: 18-29yrs: %15 30-49yrs: 12% 50-64yrs: 10% 65yrs+: 2% Women: 82% Men: 85% Married: 58% Single: 20% Partner: 10% Employment: 13% Not Employed: 7% Annual Income: 0-$30k:13% $31k-$75k: 10% $75k+: 10% Product recommendation: 30% The varieties of payment methods: 29% Referral feature for discounts: 16% The choices of supermarkets available: 7%